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What is laminated packaging and when do you choose it?

Bespoke flexible packaging that works for your product and production

  • Trusted by over 120 food and cosmetic brands in Europe
  • Digital printing with customisable designs at no setup costs
  • PPWR-compliant advice
  • Can be tested for recyclability according to KIDV.nl
  • Available from 1000 pieces and 500 pieces per design

Custom Flexible Packaging

Strong. Durable. And designed to sell.

Your flexible packaging is the first thing your customer sees. It tells a story. You want to make a strong first impression.

But a flexible packaging shouldn't just look good. It needs to perform in practice too. Yet, we often see packaging problems only appearing during production: poor sealing, an inadequate barrier, or printing defects.

This costs time, money, and product quality.

At PurePack, we ensure your flexible packaging is perfect before you order. We make sure your flexible packaging is technically sound for production, fully recyclable, and professionally printed. Fully tailored to your product and production. Available from small runs.

Whether you're having flexible packaging made for food, supplements, or cosmetics, our flexible packaging is ready for the future.

Flexible packaging made without unnecessary risks and errors

In flexible packaging, we often see choices made based on appearance or price, without considering what the product technically requires. This creates risks, such as:

  • Incorrect barrier
  • Wrong material
  • A packaging that doesn't work on the filling line

This leads to loss of production, delays, and unnecessary costs. By testing beforehand, aligning specifications with all parties, and using the correct film composition, you prevent discovering what doesn't work only during production.

What PurePack specifically arranges to prevent errors:

  • Analysis of product properties (moisture, oxygen, fat, aroma)
  • Advice on film structures (PE, PP, EVOH, mono or laminate)
  • Alignment with filler regarding processing and sealability
  • Shelf-life and barrier control
  • Delivery and testing of samples for production
  • Advice on PPWR and recyclability
  • Translation of design to technically feasible packaging

This way, you know in advance that your packaging meets the guidelines and works within your production process.

Which flexible packaging is right for your product?

From coffee to pet food, every sector has its own requirements. That's why we develop packaging that is tailored to the product's properties, shelf life, and processing:

Stand-up pouches (doypacks)

Ideal for snacks, coffee, tea or supplements. The stand-up pouches stand firmly in the compartment, seal well and attract attention on the shelf.

Box pouch / flat bottom pouch

For premium brands wanting to exude luxury. More volume, more stable and perfect for retail

Side-gusset pouches

Perfect for larger contents such as nuts, pet food, or superfoods. Efficiently stackable, robust, and functional.

Sachet & Stick pack

Perfect for portioning supplements, powders, sweeteners, drink mixes, or cosmetics

Flat pouches (3-side seal bags)

These flat stand-up pouches are compact and ideal for smaller portions or refill packs.

Film on a roll

For high-speed packaging lines. Suitable for most flowpack machines and form-fill-seal machines.

We understand that each segment has its own requirements. From food safety to regulations. That is why we collaborate with you on materials, barriers, printing and legislation.

Practical examples

Practical example: Packaging that works directly in production

A brand wanted to have flexible packaging made for a new product, but they were a bit stuck with choices regarding material, barrier properties, and collaboration with multiple parties. This posed a risk of launch delays and production losses due to incorrect choices.

PurePack brought structure, aligned everything with the designer and filler. We also tested multiple samples beforehand.

The result: The packaging worked straight away on the production line. The launch could proceed as planned, without delay or re-production.

Practical example: Recyclable packaging without loss of quality

A herb producer wanted to switch to recyclable flexible packaging, but was concerned about loss of aroma and shelf life.

Together with the co-packer, we investigated and tested various material options.

The result: A recyclable PE pouch with a barrier that protects the product and complies with current guidelines without risk in production or loss of quality.

Why brands choose PurePack's flexible packaging:

We work with companies that believe their packaging can be more than just a bag. Whether you sell coffee, nuts, supplements or cosmetics: your packaging should be functional, exude confidence and stand out from the shelf.

Our customers choose PurePack because we:

  • Providing protection & quality: prevents product loss due to incorrect barrier against oxygen and moisture.
  • Provide recyclable mono-materials, which can be tested for sortability via KIDV.nl.
  • Offering full-colour printing. Even for small print runs of 500 pieces or more.
  • Fast delivery times and low minimum order quantities.
  • Help comply with the new PPWR legislation.

Each package can be performance-tested, so you can be sure that the shape and function perfectly suit your product.

What do customers think of PurePack?

Trusted by over 450 brands

From food to cosmetics, from start-ups to large retailers.

Max's Organic Mints

Floor van der Steen
Food

Fast, clear communication with an eye for detail. Incredibly happy with the final product and Mette as a packaging partner!

De Koffiejongens

Yvette Draijer
Sustainable coffee brand

Pleasant cooperation, quick turnaround and Mette has enormous knowledge. Highly recommended!

CurveCatch

Lore Maene
E-commerce, retail tech

Flexible, solution-oriented and the end result is fantastic. We will definitely return in the future.

Labo Marilo

Charlotte Krüger
Skin care

Fast delivery, top quality and really thoughtful. Pleasant communication and cooperation.

From idea to packaging: PurePack thinks along with you

At PurePack, we believe that packaging is only really good if it works for your product and your brand. Packaging is not a standard product. It is tailor-made. That's why we help with every part:

  1. We analyse your product: what does it need in terms of protection and shelf life?
  2. We advise on materials and regulations: so you know how your packaging can comply with PPWR and KIDV guidelines.
  3. We professionally advise on and print flexible packaging in your corporate identity, from small runs.
  4. We deliver quickly: often within a few weeks, from the Netherlands or the EU.

So you don't just get packaging, but a partner who thinks along in your growth.

Ready for packaging that sells and performs?

Discover what the right packaging can do for your brand. With PurePack, you choose packaging that works. For you, your customer and the future.

Get inspired and view our portfolio

Frequently asked questions about flexible packaging

What is the best flexible packaging for my product?

It depends on your product, shelf life and sales channel. Together, we look at the right protection, logistics and appearance. That way, you get packaging that is not only practical, but also fits your product and brand perfectly.

Schedule a quick packaging check, and we'll advise you directly on what works for you.
Hoe laat ik een flexibele verpakking maken zonder fouten?

By testing and fine-tuning the material, barrier, and process in advance. This prevents problems from becoming apparent only during production.

How do I recognise a recyclable pouch?

A recyclable pouch can be recognised by:

  • Mono-material (LDPE = SPI 4, PP = SPI 5): this means the pouch is recyclable. This can be done with a barrier so that it does not compromise shelf life.
  • The recycle symbol (Mobius)
  • From 2028: QR code with recycling information

PurePack tip: get these symbols printed on your new packaging quickly so you're ready for the future

Get free packaging advice for your product
Can I get doypacks printed in small runs at PurePack?

Yes, from 1,000 items, and from 500 items per design, you can have recyclable flexible packaging printed at PurePack. We deliver recyclable packaging in your size with your own print within a few weeks.

Request a no-obligation quote for your print run.
Which PurePack flexible packaging options are suitable for food?

This depends on shelf life, fat content and sensitivity to oxygen or moisture. The right film structure determines whether your product remains well-protected. PurePack's food-safe flexible packaging is perfect for coffee, tea or nuts. For coffee beans, we can add a valve or reusable zipper.

Let us advise you on the right combination of valve and film. 
How do I know if my flexible packaging works on my filling line?

By testing door samples on your line and aligning specifications with your filler. This prevents downtime and rejection. PurePack can help with testing before your packaging goes into production.

What is the risk of choosing the wrong film?

A wrong choice can lead to product loss, poor shelf life, or packaging that doesn't seal properly. By thoroughly testing in advance, PurePack eliminates this risk.

How do I combine recyclability and product protection?

Using mono-materials such as PE or PP in combination with barriers like EVOH. This keeps your product protected and the packaging recyclable. PurePack provides advice to keep your flexible packaging recyclable and also protect your product.

Wat is de levertijd van flexibele verpakkingen?

At PurePack, the average delivery time is 10 to 11 weeks. For urgent projects, this can be reduced to 4 to 5 weeks, depending on the material and print run.

Give us your deadline and we will think with you.

Ready for custom flexible packaging that works and sells?

Prevent discovering during production that your packaging is incorrect. With PurePack, you choose packaging that works. For you, your customer, and the future.