Premium cardboard retail packaging for brands demanding quality
Strong retail cardboard packaging determines whether someone grabs, trusts and buys your product. On the shop shelf, during unboxing videos or in e-commerce: retail cardboard packaging is retail-ready.
With PurePack, you get cardboard retail packaging that tightly matches your brand, your product and your target audience. From cosmetics to FMCG and lifestyle to supplements. We deliver retail packaging that feels sturdy, looks premium and reinforces your brand.
We advise which shape, cardboard type, printing and finishing works best for your product. So you get packaging that feels right and looks professional on camera for product photos or TikTok and Instagram.
Get free packaging adviceWe are happy to think with you.
Are you struggling with your packaging or perhaps you have everything figured out and just want to consult with a packaging specialist?
Feel free to let us know how we can assist you, and we will contact you as soon as possible.
Schedule a no-obligation consultationProblems with your retail cardboard packaging? This is what PurePack solves for you:
Do you recognise this?
- You don't know which board to choose. There are too many options, too little clarity.
- Lack of clarity on delivery times. Many producers remain vague, you can't do anything with that.
- Uncertainty about colour and printing. Especially with non-white board, it is difficult to estimate in advance how colours will turn out and what tolerances apply.
- No sparring partner who thinks critically. Many suppliers print what you deliver, without naming risks or saying what could be better.
- Regulations & PPWR: many companies do not know what is and is not allowed.
Struggling with this costs time, money and brand value. That is exactly what PurePack prevents.
PurePack takes care of everything. You keep an overview and peace of mind.
We work with companies that know what they want: quality, speed and one packaging partner who takes care of everything:
- Independent packaging advice
- Social-first packaging: unboxing experience on social media
- All types of cardboard available (including PaperWise and recycled)
- Full-colour printing (offset and digital) or pantone (offset)
- Samples available, customisation possible for a fee (cardboard + printing)
- Reliable delivery time: 2-3 weeks
- Always a single point of contact
- PPWR-aware advice as per current legislation.
- Minimum 1000-2000 pieces per order (depending on product type)
We translate your brand experience into retail cardboard packaging that convinces on shelf and online.
Types of customised cardboard retail packaging at PurePack
Each cardboard retail packaging is designed that focuses on your product and brand experience. These are the most frequently chosen options:
Glued folding carton
Efficient and easy to assemble.
Printable from 1000 pieces
Options: loose inlay, integrated inlay, punched-out window, eurohole, autolock, Swedish bottom and flap.
Folding carton
Versatile cardboard packaging suitable for a variety of products.
Printable from 1000 pieces
Options: various designs, such as punched-out window and loose inlay
Bottom
Flexible cardboard bottom: glued or as folding box without flap, easy to set up.
Printable from 1000 pieces
Options: autolock bottom, Swedish bottom, loose inlay, integrated inlay
Sliding box
Bottom with a sleeve around it for a more luxurious unboxing experience.
Much chosen for gift sets, premium cosmetics, holidays and limited editions.
Printable from 1000 pieces
Options: autolock, Swedish bottom, loose inlay, integrated inlay and punched-out window
Header
For hanging shop shelves and light non-food products.
Printable from 1000 pieces
Options: various types of cardboard, eurohole, punched-out window
Sleeves
Slim, sleek way of branding.
Perfect for lifestyle and cosmetics. Popular on social media.
Printable from 1000 pieces
What do customers think of PurePack?
Trusted by over 450 brands
From food to cosmetics, from start-ups to national retailers.
Fast, clear communication with an eye for detail. Incredibly happy with the final product and Mette as a packaging partner!
Pleasant cooperation, quick turnaround and Mette has enormous knowledge. Highly recommended!
Flexible, solution-oriented and the end result is fantastic. We will definitely return in the future.
Fast delivery, top quality and really thoughtful. Pleasant communication and cooperation.
What products are cardboard retail packaging suitable for?
PurePack's cardboard retail packaging is mainly chosen by brands where appearance, protection and branding are important.
Commonly used products:
- Cosmetics & personal care
- Supplements & sports nutrition
- Gifts & lifestyle products
- FMCG products
- Non-food items
- Social-first brands that do a lot with unboxing and content
In doubt whether your product will fit?
Ready for cardboard retail packaging that reinforces your brand?
Tell us what you want to pack, and we will create a proposal for cardboard retail packaging that suits your product, brand and use.
Request a quote
Schedule free packaging consultation
Would you like to speak with us?
Are you struggling with your packaging or perhaps you have everything figured out and just want to consult with a packaging specialist?
Feel free to let us know how we can assist you, and we will contact you as soon as possible.
Frequently asked questions
What is the best type of board for cardboard retail packaging?
The best type of carton depends on:
- Product weight
- Colour coverage
- Desired look
- Retailer requirements
At PurePack, you can choose from any type of cardboard: FSC cardboard, virgin cardboard, recycled cardboard, kraft or PaperWise. Each type reacts differently to printing and determines its strength and appearance. We advise you which type best suits your product and brand experience.
How does PurePack prevent colour defects in full-colour cardboard retail packaging?
We work with fixed colour profiles, controlled printing machines and advance proofs. This reduces the risk of discrepancies, misprints and rejection by retailers.
Which closure is most suitable for cardboard retail packaging?
The most reliable are slip-in closures and autolock bases. They close tightly and reduce the chance of the packs opening on the shelf. PurePack helps you decide which bottom is most suitable for each product.
How do I choose the right material for my retail cardboard packaging?
PurePack advises you on each product based on:
- Product weight
- Desired brand experience
- Sustainability requirements
We assess carrying capacity, print quality and retail guidelines, so you choose the material that is technically and visually right for your product.
How does PurePack prevent damage during transport or in shop?
Damage is often caused by cardboard that is too thin or has a weak construction. By testing carrying capacity, impact sensitivity and stackability in advance, you avoid damage and return costs. Order a sample to test.
Do PurePack's cardboard retail packaging comply with PPWR regulations?
PPWR has clear requirements for materials and claims. Together, we will prepare your packaging according to current PPWR regulations.
Get advice on whether your current packaging complies with PPWR regulations
What is the minimum order for cardboard retail packaging at PurePack?
Most folding boxes and sleeves start from 1000-2000 pieces. This is ideal for test batches, seasonal products and expansion into retail.
What is the average delivery time for retail cardboard packaging at PurePack?
On average, our delivery time is 2-3 weeks, depending on material, die-cut shape and print run. Fast production locations within the Netherlands provide additional security.
Can I make my cardboard retail packaging at PurePack suitable for unboxing videos and social content?
Sure. We offer several options, such as:
- printed insides
- Striking open-face constructions
- Strong colour contrasts
This will make your packaging more ‘TikTok-proof’ and strengthen your brand outside the shop.
Get free packaging advice for social-ready packaging