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What is laminated packaging and when do you choose it?

Custom Flexible Packaging

  • 450+ customers in food, cosmetics and flower industry
  • Digital printing without alteration costs
  • PPWR-compliant advice
  • Can be tested for recyclability according to KIDV.nl
  • Available from 500 pieces

Flexible packaging that strengthens your brand and makes it sell better

Recyclable pouches and doypacks. Strong. Durable. And made to stand out.

Your packaging is the first thing your customer sees. It tells a story. You want to make a strong first impression.

At PurePack, we deliver flexible packaging that not only protects, but also reinforces your brand story, closes well and is delivered quickly. Cleverly produced, fully recyclable and razor-sharp digital printing. From as little as 500 pieces.

Whether you are packaging coffee, snacks, supplements or cosmetics: with our flexible packaging, you are ready for the future.

Our flexible packaging: made to stand out

From coffee to pet food: every industry has its own requirements. That is why we develop packaging that matches its content and positioning:

Stand-up pouches (doypacks)

Ideal for snacks, coffee, tea or supplements. The stand-up pouches stand firmly in the compartment, seal well and attract attention on the shelf.
From 1000 pieces total | no start-up costs for digital printing | lead time 4 weeks

Box pouch / flat bottom pouch

Luxury stand-up pouches for premium appearance. More volume, more stable and perfect for retail.
From 1000 pieces total | From 500 pieces per design | Delivery time 4 weeks

Side-gusset pouches

Perfect for larger contents such as nuts, pet food or superfoods. Efficiently stackable, sturdy and functional.
From 1000 pieces total | From 500 pieces per design | Delivery time 4 weeks

Sachet & Stick pack

Perfect for portion packaging of supplements, powders, sweeteners, drink mixes or cosmetics.
From 2000 pieces | Digitally printed without start-up costs | Delivery time 6 weeks

Flat pouches (3-side seal bags)

These flat stand-up pouches are compact and ideal for smaller portions or refill packs. Less material, more efficiency. 
From 1000 pieces total | no start-up costs for digital printing | lead time 4 weeks

Film on a roll

For high-speed packaging lines. Suitable for most flowpack machines and form-fill-seal machines.
From 1000 metres | Digitally printed | Delivery time 3 weeks

Why brands choose PurePack's flexible packaging:

We work with companies that believe their packaging can be more than just a bag. Whether you sell coffee, nuts, supplements or cosmetics: your packaging should be functional, exude confidence and stand out from the shelf.

Our customers choose PurePack because we:

  • Serving 450+ customers in food, cosmetics and floral industries
  • Provide recyclable mono-materials, which can be tested for sortability via KIDV.nl.
  • Offering full-colour printing. Even for small print runs of 500 pieces or more.
  • Fast delivery times and low minimum order quantities.
  • Help comply with the new PPWR legislation.

Each package can be performance-tested, so you can be sure that the shape and function perfectly suit your product.

What do customers think of PurePack?

Trusted by over 450 brands

From food to cosmetics, from start-ups to large retailers.

Max's Organic Mints

Floor van der Steen
Food

Fast, clear communication with an eye for detail. Incredibly happy with the final product and Mette as a packaging partner!

De Koffiejongens

Yvette Draijer
Sustainable coffee brand

Pleasant cooperation, quick turnaround and Mette has enormous knowledge. Highly recommended!

CurveCatch

Lore Maene
E-commerce, retail tech

Flexible, solution-oriented and the end result is fantastic. We will definitely return in the future.

Labo Marilo

Charlotte Krüger
Skin care

Fast delivery, top quality and really thoughtful. Pleasant communication and cooperation.

Pack is een betrokken en oplossingsgerichte verpakkingsspecialist met een persoonlijke aanpak en een scherp oog voor de toekomstack denkt met je mee

At PurePack, we believe that packaging is only really good if it works for your product and your brand. Packaging is not a standard product. It is tailor-made. That's why we help with every part:

  1. We analyse your product: what does it need in terms of protection and shelf life?
  2. We advise on materials and regulations: so you know how your packaging can comply with PPWR and KIDV guidelines.
  3. We advise and print: professionally, in your house style, from small runs onwards.
  4. We deliver quickly: often within a few weeks, from the Netherlands or the EU for stable delivery times.

So you don't just get packaging, but a partner who thinks along in your growth.

Ready for packaging that sells and performs?

Discover what the right packaging can do for your brand. With PurePack, you choose packaging that works. For you, your customer and the future.

Who are our flexible packaging ideal for?

Our flexible packaging is used daily by brands in:

Coffee
Coffee
Tea
Tea
Herbs & Spices
Herbs & seeds
Pet Food
Petfood
Clothes
Cleaning & household products
Voedselproducten
Nuts & superfoods
Proteïne- & sportpoeders
Supplements & protein powders
Chocolate
Sweets & Chocolate
Schoonheidsproducten
Cosmetics & grooming
Flowers and Seeds
Flowers and Seeds

Whether you are a start-up or webshop looking to start small or an established brand with specific requirements: we deliver packaging to match your ambitions

Get inspired and view our portfolio

Frequently asked questions flexible packaging

What is the best flexible packaging for my product?

It depends on your product, shelf life and sales channel. Together, we look at the right protection, logistics and appearance. That way, you get packaging that is not only practical, but also fits your product and brand perfectly.

Schedule a quick packaging check, and we'll advise you directly on what works for you.
How sustainable is flexible packaging according to the PPWR?

Flexible packaging can be very sustainable, especially if designed according to the new European Packaging & Packaging Waste Regulation (PPWR) guidelines. They use less material than rigid packaging, can be well recycled and increasingly contain recycled plastic.

Important to know: not every product, such as food or cosmetics, may consist entirely of recycled material. PurePack knows exactly what can be done now and what is smart towards 2030.

Request a customised PPWR consultation.
Which flexible packaging is allowed under the new EU legislation?

From 2030, all packaging in Europe must be recyclable. The main requirements are:

  • Mono-material for packaging and zippers: LDPE or PP, no mix with paper or PET
  • Maximum 5% additives
  • Detectable colours (not fully black or dark printed)
  • Mandatory material code and grading symbol from 2028 onwards
  • Packaging should not be smaller than 50×50 mm

Purepack helps and gives advice on how to apply the PPWR guidelines to your packaging.

How do I recognise a recyclable pouch?

You can recognise a recyclable pouch by:

  • Mono-material (LDPE = SPI 4, PP = SPI 5): this means the pouch is recyclable
  • The recycle symbol (Mobius)
  • From 2028: QR code with recycling information

Tip from PurePack: get these symbols printed on all your new packaging soon, so you are ready for the future. They are expected to be announced in 2026.

What is the difference between PE and PP mono-material?

PE (LDPE): flexible, does not tear easily, easy to seal, more recyclable than PP

PP: sturdier, more resistant to heat, ideal for pasteurisation

Both are recyclable, which is why PurePack is happy to advise which material is better suited to your product or production line.

Get instant material advice based on your application.
How does PurePack ensure my packaging is ready for 2030?

PurePack translates current PPWR legislation into practical advice for your packaging:

  • product and process analysis
  • Choosing the right films
  • Guidance on testing via KIDV.nl

This way, you can be sure that your packaging is adequate for the Dutch market now and towards 2030.

Let us test your packaging for PPWR suitability
Can I get doypacks printed in small runs at PurePack?

Yes, you can have recyclable flexible packaging printed from as little as 500 pieces at PurePack. We deliver recyclable packaging in your format and your own printing within a few weeks.

Request a no-obligation quote for your print run.
Are PurePack's flexible packs suitable for coffee, tea or nuts?

Yes, PurePack's food-safe flexible packaging is perfect for coffee, tea or nuts. For coffee beans, we can add a valve or reusable zipper. Please note that the KIDV.nl does not allow a valve in recyclable bags. However, zippers do.

Let us advise you on the right combination of valve and film.

What closures does PurePack have available for flexible packaging?

PurePack offers two types of zippers:

  • Standard zipper: inexpensive and firmly sealable, suitable for many products and most frequently chosen.
  • Velcro zipper: user-friendly and ideal for powders or products that are opened frequently, due to flawless sealing, more expensive than the standard zipper.

We will help you choose which closure best suits your product.

What will change as a result of the PPWR legislation?

The Packaging & Packaging Waste Regulation (PPWR) legislation unifies packaging rules across Europe. Here are the main changes:

  • All packaging should be recyclable or reusable.
  • From 2030, every product must be made partly of recycled plastic (10-35%).
  • Mandatory material code and sort symbol
  • QR code showing composition, recyclability and collection instructions is likely to become mandatory.

Tip from PurePack: start redesigning now. We help you step by step

Vraag een gesprek aan voor ondersteuning
Does PurePack make customised packaging for supplements?

Yes, PurePack develops strong, recyclable customised pouches for supplements. Using MDO PE + EVOH film, we create strong, tight packaging with high barrier. This is perfect for nutritional supplements. Printing can be done digitally. So this makes batch changes easy and free of charge.

What is the average delivery time of packaging with your own logo at PurePack?

At PurePack, the average delivery time is 4 to 5 weeks. For urgent projects, this can be reduced to 2 to 3 weeks, depending on the material and print run.

Give us your deadline and we will think with you.
Which packs of PurePack are suitable as refills?

Refill packs save material, transport and CO2. They are light, flexible and can be made in almost any shape, leaving less residual product. This makes them ideal for:

  • soap
  • shampoo
  • food
  • pet food
  • coffee
  • nuts & seeds

PurePack is already helping to make refill packaging recyclable according to the PPWR.

How do I choose eco-friendly packaging without compromising on shelf life?

With mono-materials and smart barriers (such as EVOH), you can design sustainable packaging that protects your product well. PurePack thinks with you so that you combine environmental friendliness, shelf life and appearance for your packaging.

Schedule a consultation. We like to think along with your product.

At PurePack, we strive for innovative and sustainable packaging solutions that meet the highest quality standards. Contact us today for more information about our flexible packaging options and discover how we can meet your packaging needs!